Co-op Experience with Diva Diverse Inc.(International Dance Company)

This blog will showcase my Co-op experience with Diva Diverse, an International Dance Company where I interned for four months. Before unwinding the experience with Diva Diverse Inc. I would like to take you to my past experience which will help to understand more about me and my profession.

I completed my Bachleors in Mechanical Engineering from Gujarat University, India in 2010 and got employed in LNT, INDIA as an Marketing Engineer in 2011. It was during this phase, my inclination towards commercial marketing started deepening and I developed a passion in Dance. After professionally working with LNT for two years I decided to pursue further academics and took up a full time course in Strategic Relationship Marketing at George Brown College. Due to its welcoming nature and diverse culture,   Canada was my obvious choice as it is easier for international students to accommodate in a western country.

Divas at Diva Diverse!

After my first semester of Strategic Relationship Marketing, I got selected in Diva Diverse for my Co op term as a Marketing Co ordiantor. Diva Diverse is a International Dance Company which offers dance services and classes for different dance styles like Latin, Samba, Bollypop, African, Jazz, Hawaiian , Belly Dance and many more. Since it was Dance company it was a perfect opportunity for me to prove my mettle and pursue my passion which lied in Marketing and Dance. My main duties in Diva Diverse were to to promote it on a Social Media Platform like Facebook, Twitter, Linkedin, Pinterest and Go Daddy. My duties also included writing Newsletters, do Press Release, Research on new Marketing Softwares along with strategies on word of mouth marketing. 

All these activies helped me sharpen my Social Media skills as I learned how to increase the value of the company intellegently on social media platform. I also learned about different dance marketing sofwares which help increase the incoming client rates in the studio. Word of mouth marketing helped improve my communication and observation skill. Along with  Marketing I also participated in many big shows organised by Diva Diverse where I showcased my Bollywood Dance skills. In clonclusion, it was an amazing experience in Diva Diverse. 

The experience in Diva Diverse will always be enriching as I had an opportunity to live my dream as a Dancer and Marketer at the same time. This was definitely a dream come true for me!

Here's a video of my latest performance for Diva Diverse at their 1 LOVE DANCE show where I was also interviewed by the Asian Television Network after this performance. Enjoy!