Google Analytics : It is a Web Analytics Service that provides statistics and analytical tools for Search Engine Optimization.To make use of this service it is necessary to have a google account. The main benefits of Google Analytics are as follows:
- It helps to display changes in data over a period of time with the help of data visualization tools like score cards, motion charts etc. This feature is specially beneficial for the small scale companies.
- It also helps to create customs reports.
- Segmentation of subset analysis, such as conversions.
Google Analytics is not suitable for the complex websites and larger enterprises. Also experts have raised concerns about the privacy of Google Analytics as any user can collect information on people whose website is linked to social netwoking sites like Facebook and Twitter.
DIFFERENCE BETWEEN DIMENSION v/s METRICS :
-The kind of things you see in a row of a Google Analytics report is called Dimensions.
Example of Dimensions: Language, Browser Preference, Campaign, Page(Url)
-Numbers which usually populate the rows in a Google Analytics Report is called Matrix.
Example of Matrix: In case of a City Report, there is a report showing a row with names of cities from where the visitors have come, so in this case metrics are : how many visits per cities, what the average time on site per visit was, what was the bounce rate per city and so on.7
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